Branding & launch - Skin Resin

Skin Resin is a skincare brand that has recently entered the market, offering a range of high-quality, all-natural skincare products. As the brand's branding strategist, I worked closely with the Skin Resin team to develop a comprehensive branding strategy that would help the brand stand out in a crowded market. This involved identifying the brand's target audience, conducting market research to understand the competition and consumer preferences, and developing a launch plan to ensure a successful entry into the market. With a focus on sustainability, authenticity, and transparency, Skin Resin is poised to become a leading player in the skincare industry.

Inclusivity for International Student life

The international student community is a vital and valued part of any university, but they often face unique challenges and emotional barriers that can impede their academic and personal success. As a part of a strategic plan to promote inclusivity and support for international students, a design intervention was planned to better understand their emotions and experiences. Through this process, we identified key areas of concern and developed tailored interventions that aim to enhance their overall well-being and academic experience. The ultimate goal was to create a more inclusive and supportive campus environment for all students.

Strategy building - Waterhouse Galleries

Waterhouse Galleries is an established art gallery. As part of a strategic plan to promote the gallery and differentiate it from its competitors, a comprehensive renovation project was undertaken to modernize and enhance the gallery's infrastructure. This involved the incorporation of NFT elements to create a unique and engaging digital experience for visitors, both in person and in the metaverse. The new and improved Waterhouse Galleries now offers a more immersive and inclusive art experience that appeals to a broader audience and sets it apart from other galleries in the region.

Branding & innovation - Wastewood

Wastewood is a recycling company that specializes in collecting and processing wood waste from bins. As part of a strategic plan to attract more customers and increase revenue, the company has undertaken a comprehensive revamp of its customer experience. This includes a thorough analysis of customer needs and preferences, the introduction of new technology and processes, and the organization of the company's operations to ensure a seamless and efficient experience for all customers. With these changes, Wastewood is well-positioned to attract more customers and become a leader in the wood recycling industry.

Strategic innovation - Animal conservation

Animal conservation is a critical issue that requires attention from people of all ages. In particular, it is essential to engage the younger generation in these efforts to ensure a sustainable future for our planet. As part of a strategic plan to raise awareness about animal conservation, a pop-up experience has been designed to attract and engage young audiences. This experience focuses on the conservation of pandas, which are an endangered species. Through interactive exhibits, games, and social media campaigns, we aim to educate young people about the importance of animal conservation and inspire them to join our animal conservation community. By taking a creative and engaging approach, we hope to create a lasting impact on the next generation of animal conservationists.

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